JYJ Kim Jaejoong Effect? SBS Says: The Whole of Asia Examining Importation
The SBS Wed-Thursday drama Protect the Boss is already receiving heated interest from abroad.
SBS Contents Hub, in charge of exporting overseas its programs, relayed on the 5th the inspiring situation: “The level of interest from overseas for Protect the Boss is, really, on the level of an explosion. Currently it is the work that is being most paid attention to in all of the Asian market. We are in the middle of intimate negotiations with many distributors in each countries with regards to the importation.”
SBS Contents Hub revealed: “Currently, the whole of Asia — Japan, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines, and such—are pouring interest on Protect the Boss and inquiries are flooding in.”
Protect the Boss, which portrays the story that unfolds when the newbie secretary Noh Eunsul is hired as the delinquent chaebol Cha Jihun, became the topic of interest even prior to the airing due to the meeting of Ji Sung and Choi Kanghee. On top of this, due to the news that the group JYJ member Kim Jaejoong, who has had a successful debut ceremony through the Japanese drama Sunao Ni Narenakute, the heated interest of the overseas market became even stronger. Furthermore, the response of the viewers after the first airing had been positive.
Normally, it is custom to decide on whether to import a piece after looking at the ratings in the country and the popularity among the viewers. However, even though Protect the Bosshas only aired 2 episodes so far, it is receiving love calls from all over Asia.
Shared by: ourJYJ
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