Subway station ad started by JYJ fans. |
Starting March 7, the screen door ads will appear for a month at 21 subway stations such as Sichong (City Hall), Seolleung, Jamsil, Shinchon, Hongik University, Gangbyeon, Jongno 3-ga, Apgujeong, Chongmuro and more.
The ongoing subway ads has similar phrase as the previous bus ads which states "JYJ, we cheer for your youth". The ad at Hongik University draws attention as it used a different phrase, "Kim Jaejoong, Park Yoochun, Kim Junsu, Ride on express train to national TV".
Also, JYJ fans previously worked on bus ad "We support your youth" last January 27 for a month from Seoul and other major cities (Gwangju, Daejeon, Daegu, Busan), with a total of 120 buses.
The fans pointed out that although JYJ is active in musicals and dramas, they haven't appeared in any music programs. They feel that their activities are being restricted so fans voluntarily began the advertising to cheer them on.
The fundraising for advertisement gathered approximately 160,000,000KRW. After settlement of the first bus ad, the remaining 80,000,000KRW was planned to be used for the subway ads.
source: nate
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