JYJ Park Yoochun emerging as commercial industry’s blue chip, received attention.
Park Yoochun who has actively endorsing for a variety of drinks, games, IT and fashion etc, is currently selected to be the model for a ramyun CF.
Alone in this year, Park Yoochun has filmed at least 4 solo CFs and together with JYJ members in fashion and medicine commercials, emerging as the highest-valued blue chip in the commercial industry.
Park Yoochun’s representative C-JeS Entertainment expressed, “There has been continuous enquiries for commercials and if were to include what was already endorsed, there are at least 1-2 commercial proposals received per day.” The representative continued, “Other than dramas and performances, it is rare to see (his appearance) on the three national broadcasting companies or variety shows, thus resulting in the increase of rarity value.”
Commercial representative stated the reason for Park Yoochun’s endless Love Call from advertisers, “Through the dramas in this period of time, the trustworthy gentleman character with good looks and friendly approachable outlook, gained the overall support from the advertisers.”
They emphasized, “Additionally as a Hallyu star and JYJ member, the supportive fans will have direct influence on the sales of the item. This “Park Yoochun Love” from the advertisers is set to be continued in the future.”
In fact, advertisers who chose Park Yoochun as their model, are able to see the sales trend of this strong “Park Yoochun effect” right after the intense marketing with his gentle and warm image for endorsement.
Credit: tvdaily+freyazo
Translated by: rachui@sharingyoochun
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