[NEWS] 120123 Park Yoochun Cries Out ‘Kiss Me’?

Ottogi’s Gis Myun CF, which is endorsed by JYJ’s Park Yoochun has obtained the first place for its effectiveness.

According to Korea CM Institute on Jan. 23, Gis Myun CF registered 253 Won in CPCM (cost per consumer’s mind) last December.

CPCM is a judging standard for the effectiveness of a CF by taking into the account viewers’ satisfaction, advertisement cost, cost needed to attain per viewer’s satisfaction and other factors. Last month, the total average CPCM is 1621 Won.

The Gis Myun CF takes notice that ‘gis’ and ‘kiss’ are pronounced in a similar way and it sways female hearts through the appearance of JYJ’s Park Yoochun. Ottogi decided on the English name ‘Kiss Myun’ for Gis Myun’s exports. This special characteristic is also shown in the CF. 

Using the lyrics ‘Kiss Me Darling’ from a well-known pop song as the background music, the lyrics have similar pronounciation as ‘Gis Myun Darling’. The song rings in the consumers’ ears until they have committed it into memory. The gentle image of the model causes the consumers’ unified responses. The CF also took the third place among the top 30 in another ranking of advertisements’ effectiveness.

At the second place was Cha Du-Ri’s ‘Because of Liver’ CF for Daewoong Pharmacy with a CPCM of 396 Won. The third place went to Lee Seung Gi’s Pizza Hut CF with a CPCM of 471 Won. It also took the first place last year.

(T/N: The lower the CPCM, the more effective the CF is.)

Source: Asian Economy via Nate
Translation by: Shermin of JYJ3
Shared by: JYJ3
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[NEWS] Wang Jihye, A story of almost die because of the kiss with Kim Jaejoong?

Actress Wang Jihye (26) revealed that she almost died because of the kiss with Kim Jaejoong.

In SBS drama ‘Protect the Boss’ that has ended lately, she played Seo Nayoon, an immature and cute chaebol 2nd generation, and gained much love from the viewers. She confessed, “In last episodes of the drama, I had a sweet milk kiss with Kim Jaejoong. But in reality, it was really difficult because I have an allergy to milk.”

In the later half of the drama, Wang Jihye had a milk kiss with Kim Jaejoong who was playing tug-of-war in love. After wiping milk on Kim Jaejoong’s lips with her thump, Wang Jihye dragged him into a ardent kiss, which has become the talk of the town for a long time.

But Wang Jihye, who has been suffering from allergy to dairy products since she was little, said, “After receiving and reading the script, I was horrified of the fact that my lips must touch milk. But I steeled my heart for the acting.” If she eats dairy products, her face, her neck… will glow with red and she will get nettle rash.

Wang Jihye said while smiling, “Until now, it’s the most memorable kiss scene I ever filmed,” and “Jaejoong-sshi had a very good sense so we finished the scene fast, no problem occurred.”

Source: Nate News
Translation Credit: The_little_pear JYJ3
Please do not remove, alter, or add to the credits.

[NEWS]110921 ‘Kim Jaejoong and Wang Jihye to have a ‘milk kiss’ and a ‘storm kiss’ successively

Kim Jaejoong and Wang Jihye showed ‘milk kiss’ and ‘storm kiss’ successively in SBS Wed-Thus drama ‘Protect the Boss’, which leads to exciting reactions.

Two kisses of Muwon and Nayoon, which will appear in the broadcast on the 22th Sept of ‘Protect the Boss’, was revealed. They kiss scene was filmed in an apartment model house at Ilsan. After the ‘cue’ sign of PD Son JangHyung, Wang Jihye gently wiped off milk on Kim Jaejoong’s lips with her own thumb.

Then the girl held his chin up and attacked him with a surprise kiss. Wang Jihye wrapped her arms around Kim Jaejoong’s neck to make a passionate kiss scene, Kim Jaejoong, in addition, accomplished a beautiful kiss scene with her, which led the production crew, who have watched the scene while holding their breath, to give around of applause.

This kiss was named ‘milk kiss’. Then soon after, another kiss scene was shot. This time too, they had a passionate kiss scene that they put their heart into. It was called ‘storm kiss.

Camera director Ahn JaeHyun said. “This kiss scene has comical aspect too. Above all, till now this the most exciting and passionate kiss scene I ever filmed for drama,” and he didn’t spare words to show his admiration, “The two actors are really amazing.” Other staff said, Through this kiss scene, the viewers will understand Muwon and Nayoon’s feelings for each others and can see if their love line can end happily.”

Meanwhile, Kim Jaejoong’s fans watched the filming and screamed at the kiss scene. Wang Jihye charmingly asked for understanding, “It’s just a kiss shared in the drama, not in real life. I hope that fans of Kim Jaejoong-sshi won’t misunderstand.”

Source: SBS Contents Hub Entertainment News

Translated By: The_Little_Pear of JYJ3

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[NEWS] Jaejoong — “Jihye and I Have Never Even Held Hands But We Kissed…”

Boss Kim Jaejoong. “Wang Jihye and I have never even held hands but we kissed first…”

Kim Jaejoong who is appearing in the SBS Wed-Thursday drama Protect the Boss poured out his thoughts on the kiss scene.

On the 5^th episode of Protect the Boss that aired on the 17^th, Cha Muwon who is the director of headquarters for DN Group shared a kiss with the advertising executive Seo Nayun in the car. The kiss scene of the couple, who were nicknamed “NaMu Couple” at the time, happened without any kind of an announcement and thus was met with much acclamation by many fans.

Kim Jaejoong laughed: “Miss Jihye and I have never even held hands in the drama, but we kissed first. At the time of the filming also, I put myself to the task of acting by conversing comfortably with Miss Jihye. But after this scene was revealed, truly so many fans showed a heated response and so I was also very surprised.”

Continuing, he added: “Because of this kiss scene, I had the thought that even though Muwon’s heart likes Noh Eunsul, it still has substantial remaining feelings for Nayun. So I had the wish that for Muwon too there will be a love line with one of either Eunsul or Nayun.”

Further, Kim Jaejoong revealed his upper body for a bit during a recent airing and thus became the talk of the town again. He explained: “In the scene in which I changed my shirt, there was a part where the shoulders were to be exposed—but because there hadn’t been a lot of preparation (my upper body) was revealed for the slightest of moments.”

To finish, Kim Jaejoong relayed: “In order to create the character of Muwon that I want and that the viewers want, I will examine the script even more and will try my very best.”

Source: MyDaily; Newsen
Translation Credit: JYJ3

Shared by: ourJYJ

[NEWS] 110826 Wang Jihye: “Kiss scene with Kim Jaejoong? I was afraid that I would be blamed”

The sudden kiss scene between actress Wang Jihye and Hallyu star Kim Jaejoong has become the talk of the town. Wang Jihye said that she was afraid that she would be blamed by his fans, which caused people to burst out laughing.

In SBS Wed-Thus drama ‘Protect the Boss’ which was aired on the 18th, Wang Jihye had a startling kiss scene with Kim Jaejoong who plays Cha Muwon. That was the scene where Cha Muwon gave Seo Nayoon (Wang Jihye) a sudden kiss. The scene was beautiful but Wang Jihye revealed that she worried a lot because of this kiss scene with Kim Jaejoong, a Hallyu star who has many female fans.

Wang Jihye started to talk, “Isn’t women’s jealousy scary?” “So, to tell the truth, I was afraid that I would be blamed for the kiss scene.”

Then she said, “But it was unexpected,” “I received many messages on Cyworld, saying ‘I’ll accept it since this is my man’s business.’ It seems that they don’t hate Nayoon in the drama but nicely watch that character.”

Especially, Wang Jihye also said, “There are also many people saying that they envy me.” “I thought I would be blamed but his fans have good manners.”

(Unrelated parts omitted)

Source: CJ.net via Nate
Translated by: The_little_pear of JYJ3
Shared by: ourJYJ

[NEWS] “Boss” Double Kiss. Who Is the Winner, Ji Sung or Kim Jaejoong?

Boss Surprise Double-Kiss. Ji Sung v. Kim Jaejoong—the Winner that the Netizens Picked?

A double-kiss took place. Which couple remained as the winner?

In the 5^th episode of the SBS Wed-Thursday drama Protect the Boss that aired on August 17, Cha Jihun confessed his feelings to Noh Eunsul. Noh Eunsul turned him down and Cha Jihun’s protest began. Noh Eunsul who could not take it any longer promised to reconsider on the condition that they turn to the “man-revamping project.”

Cha Jihun’s approach toward Noh Eunsul continued. He lured her into his room, misleading her into thinking that he’d teach her about panic disorder. While looking on at a book, Cha Jihun surprise-kissed Noh Eunsul.

Seo Nayun who had been going back and forth between Cha Jihun and Cha Muwon. Seo Nayun revealed photos in which Cha Muwon and Noh Eunsul appeared together and appealed herself to Cha Muwon. At the reality in which she is unable to receive love despite wanting to receive love, Seo Nayun shed tears. Cha Muwon kissed Seo Nayun, telling her: “When you are ready in both body and mind, come to me.” It was a double-kiss by the two couples.

Immediately after the broadcast, the viewers bulletin became chaos. In particular, praises for Kim Jaejoong overflowed. “Please increase the part of Cha Muwon. He is so good at kissing too” was the representative opinion. Other than this, opinions such as “Cha Muwon’s kiss scene was great” and “I support Cha Muwon’s kiss scene” made up the majority.

About Ji Sung, there were opinions that “Ji Sung is cute” but it was difficult to find one on his kiss scene. Therefore, for the moment, the victory is decided for Kim Jaejoong.

Source: Newsen

Translation Credit: JYJ3

Shared by: ourJYJ

[Trans] 110818 ‘Protect The Boss’ Kim Jaejoong and Wang Ji Hye’s Unannounced Kiss Scene, “Got Startled!”

The kissing at the same timing in ‘Protect The Boss’ gained viewers’ tremendous responses.

On the 17th broadcast of SBS Wednesday-Thursday drama ‘Protect the Boss’ 5th episode, the ending kiss scenes of both couples Cha Ji Hyun and Nol Eun Sul, Cha Mu Won and Seo Na Yoon have led to overwhelming responses from the viewers.

After the broadcast ended, viewers left messages of “The totally unannounced kiss scene of Kim Jaejoong and Wang Ji Hye was too astonishing that (I) screamed out.”, “The production team and scriptwriter are experts. It was a total shocking scene.”, “The 2 couples kissed at the same time. It’s a reinvention for comedy. Am anticipating what other upcoming surprises for us.”, at viewers’ message board and various forums.

The 5th episode AGB nationwide viewer ratings of ‘Protect The Boss’ reached 17.8% and would continue to rise.

The production team expressed, “The production team was given a gag order on the kiss scene between Kim Jaejoong and Wang Ji Hye and thus it was filmed under such secrecy. We are very thankful for the overwhelming responses from the viewers. If viewers continue to watch over us and stay to watch the possible proceeding stories of the two couples who kissed, we would be even more grateful.”

In the 6th episode of ‘Protect The Boss’ broadcasting on the 18th, Nol Eun Sul will help Cha Ji Hyun with her reformatory project, adopting various ways of unique treatments.

Source: tvreport+baidu

Translated by: rachui@sharingyoochun

Shared by: ourJYJ